National Just Do It Day

Young adult wearing athletic gear, ready to conquer the day, exercising in a scenic outdoor setting.. — National just do it day illustration

Are you ready to just do it? Well, mark your calendars because National Just Do It Day is here to inspire you to seize the day! Whether it's tackling a new project, pursuing a long-desired goal, or simply mustering up the courage to do something outside of your comfort zone, this day is all about taking action and making things happen. So, gear up and get ready to make your dreams a reality!

When is Just Do It Day?

It's national just do it day on the 24th January.

The Internet History of National Just Do It Day

Originally conceived as a celebration of Nike's iconic slogan, National Just Do It Day has evolved into so much more. It all started on January 24, 1988, when Nike launched their iconic 'Just Do It' campaign, inspiring millions to push their limits and strive for greatness. The slogan resonated with people from all walks of life, encouraging them to overcome their fears and accomplish their goals.

As the years went by, the internet became a powerful platform for individuals to celebrate and discuss National Just Do It Day. From motivational blog posts to social media campaigns, people shared their stories of personal triumph and encouraged others to take the leap.

Every year on January 24th, the internet explodes with enthusiasm for National Just Do It Day. Individuals and organizations alike come together to spread positivity, motivation, and inspiration. From sharing inspirational quotes and personal success stories to organizing charity events and challenges, the online community uses this day to uplift and empower one another.

History behind the term 'Just Do It'

1988

Birth of a Slogan

In 1988, Nike, the renowned sportswear company, launched a new advertising campaign to rebrand their image. They hired the Portland-based advertising agency Wieden+Kennedy to come up with a slogan that would inspire athletes and appeal to their target audience. Dan Wieden, the co-founder of the agency, coined the phrase 'Just Do It' during a brainstorming session. The phrase encapsulated the spirit of determination, perseverance, and the will to overcome obstacles.

1988

Birth of a Slogan

In the year 1988, the term 'Just Do It' was born as a slogan for one of the most well-known athletic brands in the world, Nike. The slogan was created by an advertising agency called Wieden+Kennedy with the intention of motivating people to push their limits and overcome obstacles in order to achieve their goals. The three simple words had a powerful impact and soon became synonymous with the brand's commitment to excellence and determination.

1988

The Birth of the Slogan

In 1988, the world was introduced to the iconic sports apparel brand, Nike's slogan 'Just Do It.' This powerful and memorable phrase was coined during a creative brainstorming session led by Dan Wieden, the co-founder of Wieden+Kennedy, Nike's advertising agency. The inspiration for 'Just Do It' came from the last words of Gary Gilmore, a convicted murderer, who famously said 'Let's do it' before his execution by firing squad in 1977. Wieden transformed this phrase into a positive and motivational slogan, capturing Nike's brand ethos.

1988

The Birth of a Slogan

In 1988, the iconic phrase 'Just Do It' was born. Created by the advertising agency Wieden+Kennedy, the slogan was intended to capture the essence of Nike's brand philosophy and inspire a proactive mindset. It quickly became a rallying cry, representing determination, ambition, and the idea that anyone can achieve greatness.

1988

Birth of the Slogan

In the year 1988, a powerful and iconic slogan was born. Advertising agency Wieden+Kennedy, working on a new campaign for sportswear company Nike, coined the phrase 'Just Do It' during a brainstorming session. The aim was to create a memorable tagline that would inspire people to push beyond their limits and embrace their full potential.

1977

The Birth of Just Do It

In 1977, the famous slogan 'Just Do It' was created by Dan Wieden, the co-founder of Wieden+Kennedy, a global advertising agency based in Portland, Oregon. This iconic three-word phrase was inspired by the last words of Gary Gilmore, an American criminal who faced capital punishment. Gilmore famously said, 'Let's do it' as his final statement before he was executed by a firing squad in 1977. Wieden modified the phrase slightly and coined 'Just Do It' as a compelling and motivational slogan.

1988

The Birth of the Slogan

In the year 1988, the term 'Just Do It' was born as the iconic slogan of the famous sportswear brand Nike. The advertising agency Wieden+Kennedy came up with the phrase, which quickly became synonymous with the brand's image of determination, motivation, and pushing personal boundaries. 'Just Do It' captured the essence of Nike's mission to inspire and empower athletes of all levels.

1988

Inspiration from a Convict

The inspiration for the 'Just Do It' slogan came from an unexpected source. The advertising team at Wieden+Kennedy was inspired by the last words of Gary Gilmore, a convicted murderer who faced a firing squad in 1977. Gilmore's final statement before his execution was, 'Let's do it.' This phrase caught the attention of the agency and led to the creation of the now-famous slogan, 'Just Do It.' The powerful words of a convicted criminal became a rallying cry for athletes and individuals around the world to overcome their fears and take action.

1988

The Birth of an Iconic Tagline

The 'Just Do It' campaign debuted in July 1988 with a television commercial featuring an 80-year-old runner named Walt Stack. The commercial showcased Stack running across the Golden Gate Bridge while sharing his inspirational story. The tagline 'Just Do It' appeared on the screen, capturing the attention of viewers and instantly becoming synonymous with Nike. The commercial marked the beginning of a phenomenon that would transcend the world of sports and become deeply ingrained in popular culture.

1988

Nike Ad Campaign

In 1988, Nike launched a groundbreaking advertising campaign featuring the 'Just Do It' slogan. This campaign aimed to inspire athletes and individuals from all walks of life to push their limits, overcome obstacles, and unleash their full potential. The first television commercial that aired as part of this campaign showcased a variety of athletes engaging in intense physical activities while the narrating voice encouraged viewers with the famous slogan. This campaign propelled Nike's brand recognition and solidified 'Just Do It' as a cultural phenomenon.

1988

Debut Commercial

Once the slogan was finalized, Nike wasted no time in launching their new campaign. In the same year, they aired their first 'Just Do It' commercial during the Summer Olympics. The ad featured Walt Stack, an 80-year-old marathon runner, jogging across the Golden Gate Bridge while sharing his love for running. This commercial emphasized that anybody could embrace an active lifestyle and embodied the spirit of 'Just Do It.' The powerful imagery and inspiring message resonated with viewers, catapulting the slogan into popular culture.

1988

Inspiration from a Convicted Murderer

The 'Just Do It' slogan found its inspiration from an unlikely source. Gary Gilmore, a convicted murderer who was executed in 1977, uttered the phrase 'Let's do it' as his last words before facing the firing squad. Dan Wieden, the co-founder of Wieden+Kennedy, modified the phrase to 'Just Do It' for the Nike campaign, giving it a more positive and empowering tone.

1988

Inspiration from a Convicted Killer

The inspiration for the 'Just Do It' slogan came from an unlikely source - Gary Gilmore, a convicted murderer. In 1977, Gilmore was executed in Utah, and his last words before facing the firing squad were, 'Let's do it.' Dan Wieden, co-founder of Wieden+Kennedy, found these words compelling and transformed them into the powerful and memorable phrase 'Just Do It.'

1988

Inspiration from an Unexpected Source

The inspiration behind the 'Just Do It' slogan came from an unexpected source - an infamous serial killer. The co-founder of Wieden+Kennedy, Dan Wieden, reportedly drew inspiration from the last words of Gary Gilmore, a convicted murderer who was executed by a firing squad in 1977. Gilmore's final words were, 'Let's do it.' This phrase stuck with Wieden, who later modified it to 'Just Do It' for the Nike campaign.

Late 1980s to 1990s

Cultural Impact

During the late 1980s and throughout the 1990s, 'Just Do It' became more than just a marketing slogan for Nike. It became a cultural phenomenon. The phrase resonated with athletes and non-athletes alike, encouraging people to push their limits, believe in themselves, and strive for greatness. 'Just Do It' became a rallying cry for individuals to overcome their fears and take action, both in sports and in life. The simplicity and boldness of the phrase contributed to its widespread popularity.

1988

The Iconic Ad Campaign

In the same year, Nike launched an iconic advertising campaign to introduce the 'Just Do It' slogan to the world. The campaign featured athletes such as Michael Jordan, Bo Jackson, and John McEnroe, showcasing their dedication and determination in their respective sports. The combination of powerful imagery and the simple yet impactful slogan resonated with audiences, making the campaign a tremendous success. The 'Just Do It' slogan became a cultural phenomenon and solidified Nike's position as a leader in the athletic apparel industry.

1990

The Rise to Popularity

Throughout the 1990s, the 'Just Do It' slogan became synonymous with Nike. It permeated popular culture and captured the essence of Nike's brand identity. The versatile nature of the slogan enabled Nike to connect with a broad audience, transcending athletic performance and inspiring individuals in various domains of life. 'Just Do It' represented the spirit of determination, taking action, and pushing one's boundaries, making it an empowering and recognizable phrase.

1988

Debut in Advertising

Nike introduced the 'Just Do It' slogan through a series of bold and impactful television advertisements in 1988. The campaign featured athletes from various sports, showcasing their determination and commitment to achieving their goals. The slogan became instantly recognizable and resonated with athletes and non-athletes alike, encouraging them to overcome obstacles and take action.

1993

Expanding Horizons

By 1993, 'Just Do It' had firmly established itself as Nike's enduring tagline. The brand continued to use the slogan in a wide array of advertisements featuring different sports, athletes, and activities. Nike's marketing campaigns focused on inspiring individuals to challenge their limits, pursue their dreams, and strive for greatness. The versatility of 'Just Do It' allowed the brand to connect with various audiences and make a lasting impact in the world of sports and beyond.

1988

Debut in Ad Campaign

Nike launched its iconic 'Just Do It' campaign in 1988. The first advertisement featuring the slogan showcased Walt Stack, an 80-year-old running enthusiast, jogging across the Golden Gate Bridge. It aimed to inspire people of all ages and backgrounds to embrace an active lifestyle and overcome obstacles.

1988

Debut Ad Campaign

Nike launched their 'Just Do It' advertising campaign in 1988, featuring a series of commercials that showcased athletes pushing their limits and overcoming challenges. The campaign was a massive success, resonating with people around the world and solidifying Nike's position as a brand that stood for athleticism, determination, and success.

Late 1980s - Present

Becoming a Cultural Phenomenon

Over the years, 'Just Do It' has become much more than a marketing slogan. It has evolved into a cultural phenomenon that transcends the world of sports and athletics. The phrase has resonated with individuals from various walks of life, inspiring them to take action, pursue their goals, and overcome challenges. It has become a symbol of motivation and determination widely recognized across the globe.

2001

Cultural Phenomenon

Over the years, 'Just Do It' has become more than just a slogan for a sportswear brand. It has evolved into a cultural phenomenon, representing determination, perseverance, and the will to succeed. The simple yet powerful message has transcended its commercial origins, inspiring people to take action and overcome obstacles in all aspects of life. 'Just Do It' has been referenced in countless songs, memes, and everyday conversations, solidifying its place in popular culture.

1995

Becoming a Cultural Phenomenon

By the mid-1990s, 'Just Do It' had become more than just a slogan. It had evolved into a cultural phenomenon, firmly embedded in popular culture. The phrase was widely used and referenced, not only in relation to sports and fitness but also as a motivating mantra in many aspects of life. 'Just Do It' had transcended its original purpose and became a symbol of empowerment and taking action.

1990s

Pop Culture Influence

Throughout the 1990s, the 'Just Do It' slogan permeated popular culture. It became more than just a marketing tagline but a catchphrase that embodied a go-getter attitude. The slogan appeared in various forms of media, including movies, music, and television shows. Additionally, many artists and musicians referenced 'Just Do It' in their work, further cementing its influence on contemporary culture. The phrase became synonymous with the idea of pushing boundaries, taking risks, and pursuing dreams.

2002

Induction into Advertising Walk of Fame

In 2002, the Advertising Walk of Fame inducted 'Just Do It' as one of the most iconic advertising slogans of all time. This prestigious recognition further cemented its place in advertising history and acknowledged the profound impact it had on popular culture. 'Just Do It' became a rallying cry for countless individuals seeking motivation, independence, and triumph in the face of challenges.

1995

Trademark Registered

In 1995, Nike officially registered 'Just Do It' as a trademark with the United States Patent and Trademark Office. This solidified the phrase's legal protection and further established its association with the Nike brand. Nike's successful campaign propelled the slogan to become one of the most recognizable and influential taglines in advertising history.

1990s

Pop Culture Phenomenon

During the 1990s, the term 'Just Do It' grew beyond its advertising origins and became a pop culture phenomenon. It transcended the realm of sports and became a catchphrase used in everyday life to motivate and inspire individuals to seize opportunities, face challenges, and pursue their dreams. The slogan became deeply ingrained in popular culture and continues to be widely recognized and referenced today.

Present

Enduring Impact

Over three decades later, the 'Just Do It' slogan continues to have a profound impact on both Nike's brand identity and popular culture. It has transcended its initial marketing purpose and has become a source of inspiration for individuals in various domains, not just athletics. The phrase has been adopted by motivational speakers, entrepreneurs, and self-help enthusiasts as a mantra for achieving success and overcoming obstacles. 'Just Do It' represents the ethos of taking action, stepping out of comfort zones, and pursuing one's passions with unwavering determination.

Present

Enduring Legacy

'Just Do It' continues to be a prominent element of Nike's branding decades after its inception. The slogan has been used in numerous advertising campaigns featuring iconic athletes and celebrities, amplifying its reach and impact. Beyond advertising, the phrase has been referenced and parodied in various forms of media, from movies to music. It has become deeply embedded in popular culture, reinforcing Nike's association with determination, perseverance, and the pursuit of excellence.

2018

30th Anniversary Celebration

In 2018, Nike celebrated the 30th anniversary of 'Just Do It' with a high-profile campaign featuring former NFL quarterback Colin Kaepernick. The controversial ad showcased Kaepernick as a symbol of protest against racial inequality and police brutality. This bold move sparked both praise and criticism, but it undeniably brought 'Just Do It' back into the public spotlight, demonstrating its ongoing relevance and the brand's commitment to social issues.

2018

30th Anniversary Celebration

In 2018, Nike celebrated the 30th anniversary of the 'Just Do It' slogan with a powerful ad campaign featuring high-profile athletes like Serena Williams and Colin Kaepernick. The campaign reignited the conversation around the slogan's meaning and its connection to social issues, reinforcing Nike's commitment to risk-taking, equality, and standing up for what you believe in.

Present

Continued Cultural Impact

To this day, 'Just Do It' remains a powerful and enduring slogan, representing Nike's brand ethos and resonating with people worldwide. It has been featured in countless Nike advertisements, apparel, and merchandise. Moreover, the phrase has transcended its initial meaning and has been adopted as a catchphrase for personal motivation and empowerment in various contexts beyond Nike's marketing. 'Just Do It' embodies the spirit of taking action, defying limitations, and embracing one's full potential.

2000s

Sustained Brand Legacy

More than three decades after its inception, the term 'Just Do It' has become an integral part of Nike's brand identity. It has been consistently used in various marketing campaigns, collaborations, and product launches. The slogan has successfully captured the essence of Nike's commitment to excellence, pushing boundaries, and empowering individuals to unleash their full potential, making it one of the most recognizable and enduring brand slogans in history.

Present

Enduring Influence

Today, 'Just Do It' remains one of the most recognizable and influential slogans in the world. It has inspired countless individuals to push their boundaries, pursue their dreams, and strive for excellence. The phrase can be found on Nike products, billboards, and even as tattoos on devoted fans. 'Just Do It' has transcended time and continues to motivate people worldwide, reinforcing the power of determination and action.

Did you know?

Did you know? The famous 'Just Do It' slogan was inspired by the last words of a convicted killer. Gary Gilmore, a convicted murderer in the 1970s, said 'Let's do it' before facing the firing squad. Nike's ad agency tweaked the phrase to 'Just Do It,' turning it into a powerful call to action.