National White Claw Day

A group of friends enjoying a beach day with cans of White Claw, wearing colorful swimsuits, surrounded by palm trees and clear blue skies.. — National white claw day illustration

Hey there, fellow claw enthusiast! Have you heard the news? It's time to raise your cans and pop open those ice-cold beverages because National White Claw Day is here!

When is White Claw Day?

It's national white claw day on the 5th May.

The Origin of National White Claw Day

White Claw has taken the world by storm, with its light and refreshing flavors becoming the go-to beverage for many. But how did this iconic drink earn its own national day of celebration?

The story goes back to May 5, 2020, a day that will forever be remembered as the moment the internet exploded with mentions of White Claw. It seemed like everyone and their grandma was sharing memes, photos, and stories of their love for this bubbly delight. The online frenzy sparked a movement, and soon enough, National White Claw Day was born.

How to Celebrate

Now, you're probably wondering how to properly commemorate this esteemed day. Fear not, for we've got some suggestions for you!

Gather your loved ones and host a White Claw tasting party. From the classic flavors to the more adventurous ones, there's something for everyone to enjoy.
Get active and engage in some White Claw sports. Just make sure to hydrate in between sips. Safety first, folks!
Take a moment for remembrance and reflect on all the joyful memories White Claw has brought into your life. It's truly a drink worth treasuring.

Did You Know?

Did you know that the term 'White Claw' is actually a combination of two words? 'White' refers to the clear, crisp nature of the drink, while 'Claw' represents the refreshing flavor that leaves a delightful, lingering sensation. It's the perfect combination of words for the perfect beverage!

History behind the term 'White Claw'

2016

The Creation of White Claw

In 2016, White Claw Hard Seltzer was born. The idea for White Claw was initially conceived by a beverage industry veteran named Anthony von Mandl, who believed there was a growing demand for a low-calorie, alcoholic alternative to beer. With the rise in popularity of sparkling water and the increasing interest in healthier lifestyles, von Mandl saw an opportunity to create a refreshing alcoholic beverage that would appeal to health-conscious consumers. And so, White Claw, with its iconic white can and fruit-infused flavors, was introduced to the world.

2016

Introduction of the hard seltzer boom.

In the year 2016, the beverage industry was experiencing a significant shift towards healthier and low-calorie options. Companies began to recognize the growing demand for refreshing and low-alcohol drinks.

2016

The Birth of White Claw

In 2016, the brand White Claw was created by Anthony von Mandl, the founder of Mark Anthony Brands. It was developed as a response to a growing demand for low-calorie alcoholic drinks. The inspiration for the name 'White Claw' came from the image of a white claw mark after a bottle is opened, symbolizing refreshment and invigoration.

2016

The Birth of White Claw

In 2016, White Claw Hard Seltzer was introduced to the market by the Mark Anthony Brands, the same company that produces Mike's Hard Lemonade. It was created as a brand to provide a refreshing alternative to beer and traditional fruit-flavored malt beverages. The name 'White Claw' was chosen to depict the pure and clean taste of the beverage, with 'White' representing purity and 'Claw' symbolizing the drink's boldness and strength.

2016

Introduction of Hard Seltzer

In 2016, the concept of hard seltzer, a fizzy alcoholic beverage, started gaining popularity in the United States. Brands like Truly and White Claw Marine launched their products targeting health-conscious consumers who preferred low-calorie alcoholic beverages.

2016

Introduction of White Claw

In 2016, the alcoholic beverage company, Mark Anthony Brands, introduced a new line of hard seltzers called White Claw. This low-calorie, low-carb sparkling beverage quickly gained popularity among those seeking a lighter and healthier alternative to traditional alcoholic drinks.

2016-2018

Early Years and Regional Success

White Claw quickly gained popularity in certain regions of the United States, primarily in markets like Texas, Chicago, and parts of Florida. The brand became known for its associations with outdoor activities, such as boating, camping, and beach trips. Its low calorie and gluten-free nature also attracted fitness enthusiasts. The drink's catchy slogan, 'Made Pure,' helped to establish its identity and appeal to health-conscious consumers. During this period, White Claw laid the foundation for the cultural phenomenon it would become.

2019

Viral Social Media Trend

By 2019, White Claw had become a cultural sensation, particularly among millennials. The brand attained widespread recognition and began dominating social media platforms, often referred to as 'White Claw Summer.' Memes, hashtags, and catchphrases related to White Claw flooded the internet, propelling the drink's popularity even further.

2019

Rapid Rise in Popularity

White Claw experienced a significant surge in popularity in 2019, sparking widespread interest and becoming a cultural phenomenon. The beverage gained traction as a low-calorie, gluten-free, and low-carb alternative to beer and cocktails. The media and social media platforms played a crucial role in promoting White Claw, with numerous influencers and celebrities endorsing the product. The catchy slogan 'Ain't no laws when you're drinking Claws' became a viral sensation, further contributing to its rise in popularity.

2019

White Claw's Rise to Fame

During the summer of 2019, White Claw became the unexpected star of the hard seltzer industry. Its popularity soared, quickly gaining a cult-like following, and becoming synonymous with the entire hard seltzer category. The brand experienced a cultural phenomenon as people became obsessed with the refreshing drink.

2016

Introduction of the White Claw brand.

It was in this same year that White Claw, a brand of hard seltzer, was introduced by Mark Anthony Brands. The company recognized the potential of capitalizing on the rising trend of low-calorie alcoholic beverages.

2019

The Rise of White Claw

By 2019, White Claw began to gain significant popularity, especially among the younger generation. The brand perfectly aligned with the rising trend of health-conscious individuals seeking lighter, better-for-you options in their alcoholic beverages. The combination of its sleek, minimalist design and refreshing taste made it a favorite choice for many consumers.

2019

Cultural Impact on Drinking Habits

The rise of White Claw had a significant impact on drinking habits, especially among young adults. It contributed to the popularity of hard seltzers and influenced a shift towards more health-conscious choices in the alcohol market. The beverage's lighter and refreshing profile made it an ideal choice for social gatherings and outdoor events.

2020

Memes, Parodies, and Cultural Impact

In 2020, White Claw continued to dominate the cultural conversation, leading to the emergence of various memes and parodies. The 'White Claw Summer' trend became widely recognized, with people jokingly attributing certain behaviors and experiences to the consumption of White Claw. The beverage also made its way into popular music, further solidifying its cultural impact. The term 'White Claw' became synonymous with the wider trend of hard seltzers, and its influence extended beyond just the beverage itself.

2020

Social Media Influence

In 2020, White Claw's popularity exploded on social media platforms. Memes, viral videos, and hashtags such as #WhiteClawSummer took over the internet. The brand's association with outdoor activities, music festivals, and beach parties further fueled its cultural impact. It became a symbol of leisure, fun, and a carefree lifestyle.

2020

The White Claw Summer

In 2020, White Claw experienced a meteoric rise in popularity, earning the title of '#WhiteClawSummer.' Social media platforms became flooded with memes, hashtags, and posts showcasing people enjoying White Claw. The drink became synonymous with outdoor gatherings, summer parties, and beach trips, solidifying its cultural impact.

2019

The White Claw Summer Explosion

In 2019, White Claw exploded in popularity and became a cultural sensation. The drink's refreshing taste, low calorie count, and clever marketing campaigns propelled it to new heights. Memes, hashtags, and viral videos about White Claw flooded social media platforms, creating a sense of frenzy and excitement around the brand. The drink became synonymous with summer parties, barbecues, and music festivals, capturing the zeitgeist of the younger generation. The sales of White Claw skyrocketed, leaving store shelves empty and leading to the coining of the term 'White Claw Summer.'

2016

Distinctive flavors and branding.

White Claw differentiated itself by offering a range of delicious flavors, including natural lime, raspberry, black cherry, and ruby grapefruit. The brand's sleek and minimalist packaging design appealed to consumers who were seeking a stylish and trendy beverage option.

2020

White Claw Wave and Expansion

In 2020, White Claw reached its peak with what many referred to as the 'White Claw Wave.' The brand expanded rapidly, and other companies started launching their own versions of hard seltzers to capitalize on the trend. White Claw's success led to an increase in overall sales of hard seltzers and reshaped the alcoholic beverage industry to accommodate this new category.

2020

The Mainstream Breakthrough

By 2020, White Claw had firmly established itself as a mainstream beverage. The term 'White Claw' had become a cultural reference and a symbol of the party and outdoor lifestyle. The drink gained popularity across different demographics and regions, transcending its early core fanbase. White Claw was featured in various pop culture references, including songs, TV shows, and movies. It solidified its position as the leading hard seltzer brand and motivated competitors to enter the market. Despite the challenges brought by the COVID-19 pandemic, White Claw's dominance persisted, and the term 'White Claw' had become ingrained in popular culture.

2021

Influence on Drinking Culture

As White Claw's popularity continued to grow, it had a significant impact on drinking culture. It contributed to a broader shift toward low-calorie and healthier drinking options. The rise of hard seltzers like White Claw also indicated a changing preference among young adults who sought more flavorful and refreshing alternatives to traditional beer and sugary cocktails.

2019

Viral sensations and cultural impact.

In the summer of 2019, White Claw experienced a viral surge in popularity. Memes and hashtags flooded social media platforms, with phrases like 'Ain't no laws when you're drinking Claws' becoming widely recognized. Millennials and Gen Z embraced the phrase as a symbol of carefree enjoyment and liberation.

2021

White Claw Craze Continues

In 2021, the White Claw phenomenon continued to sweep the nation. It has become an influential cultural symbol, often associated with the laid-back and carefree lifestyle. The popularity of White Claw also spurred a market response, with several other beverage companies launching their own versions of hard seltzers to capitalize on the trend.

2019

The claw craze takes off.

The popularity of White Claw spread like wildfire, becoming a cultural phenomenon. Its refreshing taste, low calorie content, and association with fun and relaxation resonated with a generation seeking a break from traditional beer and cocktail options.

2021

Continued Popularity and Legacy

White Claw's popularity has continued to soar, solidifying its position as a cultural phenomenon. The drink has become synonymous with summer parties, beach trips, and outdoor adventures. Its iconic slim can design and refreshing flavors have made it a staple beverage for many, leaving a lasting legacy in the realm of alcoholic beverages.

Present

White Claw's Lasting Impact

Today, White Claw continues to be a dominant force in the alcoholic beverage industry. It has inspired countless imitations and spawned an entire category of hard seltzers. The term 'White Claw' often serves as a catch-all phrase for any brand of hard seltzer, highlighting the brand's influence and cultural significance. Whether enjoyed at a beach party or a casual gathering, White Claw has left an enduring mark on popular culture that cannot be overlooked.

Present

Legacy and Popularity

White Claw's legacy endures, with the brand remaining one of the most recognizable names in the alcoholic beverage industry. It paved the way for the success of numerous other hard seltzer brands and played a crucial role in popularizing the entire category. Today, 'White Claw' has become a cultural reference that represents the trend of lighter, bubbly, and refreshing drinks.

2020

White Claw dominates the hard seltzer market.

White Claw's overwhelming success propelled the hard seltzer industry to new heights. Competitors scrambled to enter the market, attempting to replicate the brand's popularity and appeal. White Claw became synonymous with the term 'hard seltzer,' cementing itself as a leader in the category.

2021

Continued growth and widespread recognition.

As of 2021, White Claw remains a dominant force in the alcoholic beverage industry. Its influence has extended beyond its core consumer base, infiltrating popular culture and sparking a shift in drinking preferences. The term 'White Claw' is now widely recognized as a symbol of the hard seltzer revolution.