National Swiss Day

Young Swiss woman eating delicious chocolate, wearing a Swiss watch, surrounded by majestic mountains and alpine lakes..
National swiss day illustration

Ah, the Swiss. Known for their pocket knives, delicious chocolate and superior punctuality witnessed in their impeccable timepieces. But did you know they also have a grand day of national celebration, dear readers? Well, here's to taking you on a rollercoaster ride through National Swiss Day!

When is Swiss Day?

It's national swiss day on the 1st August.

What's the Buzz About?

National Swiss Day, also known as Bundesfeier, is a carnival of joy, a fiesta of unity and a big Swiss fondue of festivity, simmering on the 1st of August each year. This holiday celebrates the foundation of the Swiss Confederation way back in 1291. Yes, this party has been rocking for centuries, long before internet mentions became a thing!

Swiss Day Internet Clout: The Stats

We've seen a whopping 3457 mentions online of National Swiss Day, and the cyber highway experienced a Swiss traffic jam on August 1st, 2020, with the most mentions recorded. It seems like the Swiss spirit of celebration on this day has been confederating the global cyber space too!

How Do The Swiss Celebrate?

Think red and white parades, public speeches, community BBQs, and yes, the inevitable firework displays. The Swiss do know how to throw a party! Apart from the offline festivities, there are forums for people to share their celebrations online, throw virtual parties and share generous chunks of Swiss honey-cake (load your plate, it's all virtual calories!).

What Should You Do?

Join in! No need to wear a traditional lederhosen (unless you want to, we don't judge!). You could participate in online quizzes, share a Swiss recipe or simply enjoy a Toblerone while sending a 'Happy Swiss Day' message to your friends. It's all about spreading Swiss charm on this day!

History behind the term 'Swiss'


Swiss Confederation is formed

The term 'swiss' originates from the formation of the Swiss Confederation in 1291. It was established as a defensive alliance between the three cantons of Uri, Schwyz, and Unterwalden in central Switzerland. The name 'swiss' was derived from the Old High German word 'swizzones,' meaning 'people from the Switz region.' This marked the beginning of the Swiss identity and the foundation of a unique political and cultural entity.


Swiss mercenaries gain international reputation

During the 1500s, Switzerland became renowned for its skilled and disciplined mercenaries, who were sought after by various European powers. These mercenaries, known as 'Swiss guards,' were highly regarded for their loyalty, precision, and fearlessness in battle. The excellent reputation of the Swiss guards further popularized the term 'swiss' and associated it with professionalism and military prowess.

19th century

Switzerland becomes a neutral country

In the 19th century, Switzerland transformed into a neutral country, famously adopting a policy of neutrality during times of conflict. This decision solidified the perception of 'swiss' as a symbol of peace, diplomacy, and neutrality. Switzerland's commitment to maintaining peace and impartiality has had a lasting impact on its international reputation and further contributed to the prominence of the term 'swiss'.

20th century

Swiss watches and chocolate gain global recognition

During the 20th century, Swiss products such as watches and chocolates gained worldwide recognition for their exceptional quality and craftsmanship. Swiss-made watches became synonymous with precision and luxury, while Swiss chocolate became renowned for its rich flavors and exquisite production methods. The widespread popularity of these products further elevated the term 'swiss' and associated it with excellence, sophistication, and craftsmanship.


Switzerland's global cultural impact

Today, the term 'swiss' continues to have a global cultural impact. Switzerland is known as a hub for innovation, banking, and international organizations. It also holds a reputation for its breathtaking landscapes, efficient public transportation, and cheese production. The term 'swiss' has evolved to represent a blend of precision, quality, neutrality, and natural beauty. Whether it's swiss watches, swiss cheese, or swiss army knives, 'swiss' has become synonymous with excellence and a mark of high standards.

Did you know?

Did you know that the Swiss National Day has been an official Swiss holiday since 1994? Yes, despite the Swiss Confederation dating back to 1291, the day has been marked on holiday calendars for just over a quarter of a century!


awareness food fun celebration history online community Swiss culture festival

First identified

31st July 2015

Most mentioned on

1st August 2020

Total mentions


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