National Swimsuit Day

Cheerful group of people at the beach wearing stylish and diverse swimsuits, enjoying the sun and water activities..
National swimsuit day illustration

Welcome to the sunny side of the internet, where we're diving deep into the history of National Swimsuit Day! Grab your sunscreen and join us for a poolside journey into this splashing celebration.

When is Swimsuit Day?

It's national swimsuit day on the 22nd May.

The Origins of National Swimsuit Day

Did you know that National Swimsuit Day didn't actually start on the internet? That's right! Before it gained online fame, this day had its roots in the real world. Way back when, fashion influencers and swimwear enthusiasts gathered to appreciate the evolution of swimsuits and soak up the sun's rays.

As the internet became more omnipresent, people realized the need for a cyber celebration of this iconic garment. And thus, National Swimsuit Day was born, making a splash among social media influencers, beach lovers, and fashion-forward individuals looking to share their favorite swimwear styles with the world.

A Day to Make Waves

On National Swimsuit Day, people from all walks of life unite in celebrating the beauty, fun, and versatility of swimwear. It's a day to remember that swimsuits aren't just fashion statements; they represent a fearless embrace of summertime, sunshine, and carefree vibes.

Whether you prefer bikinis or one-pieces, floral prints or vibrant solids, National Swimsuit Day is the perfect occasion to showcase your style and make a splash on social media. Beach selfies, poolside poses, and group shots are all fair game—just remember to respect your fellow swimmers' privacy and follow the guidelines of social media platforms.

Fun in the Sun and Cyber Surprises

National Swimsuit Day isn't all about celebrating fantastic bikinis and beach bods. It's also a day where companies and brands jump on board, offering exclusive deals on swimwear, beach accessories, and summer-themed activities. Keep an eye out for special promotions, giveaways, and collaborations with fashion influencers that will make you want to dive headfirst into the online shopping frenzy.

With the rise of the internet, National Swimsuit Day found its home online, creating a global community of swimwear lovers who enthusiastically join the wave of celebrating style, body positivity, and seaside adventures.

History behind the term 'Swimsuit'

4000 BCE

Ancient Swimwear

In ancient civilizations such as the Minoans, Egyptians, Greeks, and Romans, people used primitive versions of swimsuits. These early forms of swimwear were more akin to loincloths or draped fabrics that covered the lower body while swimming or bathing.

18th Century

Covering Up in Public

During the 18th century, swimsuits began to evolve as societal norms shifted towards modesty. In this era, when people went swimming or bathing, they would wear garments such as long linen shirts and pants to preserve their modesty.


Bathing Costumes Emerge

By the mid-19th century, as interest in beach culture grew, people started to wear more specialized swimwear. These bathing costumes were typically made of wool or cotton and covered the entire body, similar to the dresses worn during that period. They were often loose-fitting to maintain modesty.


Shortening and Streamlining

In the early 20th century, swimsuits began to undergo significant changes. As women started participating in swimming and beach sports, their swimwear became more practical and form-fitting. One key development was the introduction of two-piece swimsuits in the 1910s. These early bikinis still covered a significant portion of the body, but they marked a departure from the full-body bathing costumes of the past.


The Birth of the Modern Swimsuit

During World War II, fabric rationing led to the use of fewer materials in swimwear manufacturing. As a result, swimsuits became smaller and more revealing. The two-piece bikini, invented by French engineer Louis Réard in 1946, caused controversy at the time due to its daring design. The bikini's popularity rose throughout the 1950s and has since become a staple in swimwear fashion.

21st Century

Diverse and Fashion-Forward

Today, swimsuits come in a wide variety of styles, materials, and designs. From one-pieces to bikinis, tankinis, swim shorts, and more, swimwear caters to different preferences, body types, and activities. Fashion designers continually push boundaries, introducing innovative swimsuit styles that reflect current trends and preferences, making swimwear a significant aspect of beach and poolside fashion.

Did you know?

Did you know that the world's largest swimsuit parade took place in 2014, with 1,010 participants strutting their stuff along the beach in Panama? We hope they applied enough sunscreen for that sunny display!


fun fashion summer

First identified

6th July 2016

Most mentioned on

22nd May 2018

Total mentions


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