National Eggo Day

Happy people enjoying golden, crispy Eggo waffles in a cozy kitchen, dressed in comfy pajamas, morning sunlight streaming through the window.. — National eggo day illustration

Ah, National Eggo Day! A day dedicated to those delicious crispy waffles that make every breakfast extra special. Whether you love 'em plain or smothered in syrup, there's just something magical about the golden, fluffy goodness of Eggo waffles. So, grab your toaster and get ready to celebrate this delightful national day!

When is Eggo Day?

It's national eggo day on the 20th October.

The Internet History of National Eggo Day

Back in the early days of the internet, a group of waffle enthusiasts, known as the 'Eggo Squad,' came together to spread the eggy love across the web. They believed that waffles should have their own special day of recognition, and so, National Eggo Day was born.

Since its inception, National Eggo Day has gained a massive following, with waffle lovers from all corners of the internet participating in the celebration. Social media platforms explode with mouthwatering pictures of Eggo waffles, creative recipes, and heartwarming stories of breakfast traditions.

One of the key highlights of National Eggo Day is the annual 'Lego My Eggo' contest, where participants compete to build the most impressive Eggo waffle sculpture out of Lego bricks. It's a testament to the creative and delicious possibilities that waffles offer.

Throughout the years, National Eggo Day has also become a time to raise awareness about the importance of breakfast. The Eggo Squad tirelessly advocates for the most important meal of the day, reminding everyone of the power of a good breakfast to fuel their day.

Fun Eggo Facts

Did you know that Eggo waffles were first created in 1953 by three brothers with the last name Dorsa? They aimed to create a waffle that could be toasted quickly and easily, and thus, the beloved Eggo waffle was born. Today, millions of Eggo waffles are consumed each year, making breakfast tables across the nation a little sweeter.

Celebrating National Eggo Day

To celebrate National Eggo Day, gather your loved ones and have an Eggo-themed breakfast party! Whip up your favorite Eggo waffle recipes, like Eggo ice cream sandwiches or Eggo banana split sundaes. Get creative and experiment with different toppings and flavors.

If you're feeling competitive, you can organize your very own waffle sculpture contest. Grab some Lego bricks and see who can build the tallest, most elaborate Eggo waffle masterpiece!

Remember, National Eggo Day is not just about enjoying delicious waffles; it's also an opportunity to spread the love and awareness of a good breakfast. So, take a moment to appreciate the joy and satisfaction that a perfectly toasted Eggo waffle brings to your mornings. Happy National Eggo Day!

History behind the term 'Eggo'

1953

Invention of the frozen waffle.

In 1953, Frank Dorsa, an entrepreneur from the United States, invented the frozen waffle. This innovation made it possible for people to enjoy waffles conveniently at home without the need for extensive preparation. The frozen waffle was an instant hit, and its popularity soared.

1953

Birth of a Breakfast Staple

In 1953, the term 'eggo' was first introduced to the world as a brand name for a new type of frozen waffle. These waffles were created to provide a convenient and delicious breakfast option for busy families. The name 'eggo' was derived from the word 'egg', symbolizing the inclusion of eggs in the waffle batter, which gave them their light and fluffy texture.

1953

Introducing the frozen waffle

In 1953, a small company called The Federal Process Corporation introduced a groundbreaking innovation in the world of breakfast: the frozen waffle. They named it 'Eggo,' a play on the words 'egg' and 'go,' symbolizing a quick and easy meal on the go. These pre-cooked waffles could be easily heated in a toaster, offering convenience and delicious taste all in one package. It was the start of a breakfast revolution.

1953

Eggo Introduction

In 1953, the Eggo waffle was introduced to the world by a company called Eggo Foods. The term 'Eggo' comes from combining the words 'egg' and 'go,' symbolizing the convenience and ease of the product. The original Eggo waffles were made to be a frozen breakfast option that could be quickly heated and enjoyed by busy individuals looking for a delicious morning meal.

1932

The birth of .Eggo.

In 1932, Eggo was first introduced by Frank Dorsa and his brothers Anthony and Sam. They founded the Dorsa Brothers Frozen Dough Company in San Jose, California. Their initial intention was to produce waffle cones, but they soon discovered a way to create a frozen waffle recipe that could be cooked at home.

1953

The Invention

Eggo waffles were first introduced in 1953 by three brothers - Frank, Anthony, and Sam Dorsa. They were Italian immigrants who owned a construction company but decided to venture into the food industry. The brothers developed a unique waffle recipe and created a special grid-like design for the waffles that allowed them to cook up crispy on the outside while fluffy on the inside.

1953

Eggo enters the market.

In 1953, after perfecting their frozen waffle recipe, the Dorsa brothers introduced .Eggo. to the market. The name 'Eggo' was chosen as a portmanteau of the words 'egg' and 'go,' highlighting the convenience and ease of preparing these frozen waffles. Initially, Eggo waffles were only available in grocery stores on the West Coast.

1961

Eggo waffles go national

By 1961, the popularity of Eggo waffles had risen significantly. The Federal Process Corporation decided to expand their distribution and make Eggo waffles available on a national scale. With their marketing strategy focused on the tagline 'L'Eggo my Eggo,' they managed to capture the attention and appetite of families across America. Eggo waffles became a beloved staple at breakfast tables, marking a significant milestone in the cultural impact of the term 'eggo.'

1954

Eggo's Big Break

In 1954, after a year of perfecting their recipe and design, the Dorsa brothers officially launched Eggo frozen waffles in grocery stores. The product quickly gained popularity among busy families who were looking for a convenient breakfast option. Eggo's unique texture and ready-to-eat nature made them an instant hit.

1972

Eggo Becomes a Household Name

By 1972, Eggo had gained immense popularity and had become a household name in the United States. This was largely due to its marketing campaigns, featuring the catchy slogan 'Leggo my Eggo,' which became a phrase synonymous with the brand. The commercials showcased various creative ways people would try to protect their Eggo waffles from being eaten by others, adding a fun and memorable element to the brand.

1968

Belgian Waffle Influence

In 1968, Eggo Foods decided to incorporate the airy and crisp texture of Belgian waffles into their product. This move was influenced by the growing popularity of Belgian waffles in the United States. By adding pockets in its waffle design, Eggo aimed to provide consumers with a unique and delectable breakfast experience.

1972

Introduction of Eggo brand by Kellogg's.

In 1972, Kellogg's, one of the world's leading cereal and convenience food manufacturers, introduced the Eggo brand. Kellogg's aimed to capitalize on the growing demand for frozen waffles by offering their own version. The Eggo waffle quickly gained recognition for its consistent quality and taste, becoming a staple in households across the United States.

1973

The iconic 'Leggo my Eggo' advertising campaign.

In 1973, Kellogg's launched the iconic advertising campaign with the catchy slogan 'Leggo my Eggo.' This campaign featured various scenarios where someone would try to take another person's Eggo waffle, only to have it playfully refused with the tagline 'Leggo my Eggo!' The campaign became highly memorable and helped solidify Eggo waffles' place in pop culture.

1984

A Taste of Pop Culture

In 1984, Eggo waffles received an unexpected boost in recognition thanks to its appearance in the hit science fiction comedy film 'Ghostbusters.' In one memorable scene, the character played by Rick Moranis casually prepares and enjoys Eggo waffles while being chased by a ghost. This pop culture reference helped cement the association of Eggo waffles with delicious, quick breakfast options in the minds of viewers.

1968

The famous .L'eggo my Eggo!. slogan is born.

In 1968, Eggo launched their iconic advertising campaign featuring the catchy slogan, .L'eggo my Eggo!. The slogan emphasized the delicious taste of Eggo waffles and the reluctance to share them. This marketing campaign became an instant hit and has been widely recognized and associated with Eggo ever since.

1968

The Catchy Jingle

Eggo waffles became even more well-known in 1968 when they introduced a catchy advertising jingle that became a staple of their marketing campaigns. The jingle, "Leggo my Eggo," featured kids and adults playfully trying to snatch each other's waffles. The tune caught on and became synonymous with the brand, further boosting its popularity.

1972

Expansion of Product Line

By 1972, Eggo had expanded its product line to include different flavors and varieties of waffles. This expansion allowed Eggo to cater to a wider range of taste preferences and dietary needs. Alongside the classic Eggo Buttermilk waffles, new flavors such as Blueberry, Strawberry, and Chocolate Chip were introduced, making Eggo a household name in the frozen waffle department.

1972

Homemade Eggo commercials

In 1972, Eggo launched a series of commercials that further entrenched 'eggo' in the public consciousness. These commercials showcased the joy and convenience of enjoying Eggo waffles at home. The catchy jingle 'Leggo my Eggo' became an iconic phrase, with kids and adults alike singing along. The term 'eggo' became synonymous with delicious frozen waffles, solidifying its place in popular culture.

2001

Pop Culture Icon

Eggo waffles gained a prominent place in pop culture in 2001 with the release of the hit TV show "Stranger Things." The show's main character, Eleven, portrayed by Millie Bobby Brown, develops a fondness for Eggo waffles throughout the series. This reference to the beloved frozen waffles sparked a resurgence of interest in Eggo and made it a cultural icon once again.

2006

Eggo shortage due to equipment malfunction.

In 2006, Eggo waffle lovers faced a major setback when a production facility malfunction caused a nationwide shortage. The malfunction affected the quality of the waffles, leading Kellogg's to recall millions of packages. This shortage created a temporary frenzy, with Eggo waffles being hoarded and sold at inflated prices online.

1990

Expansion of Varieties

During the 1990s, Eggo expanded its product line to include various exciting flavors and options. In addition to the classic buttermilk flavor, Eggo introduced flavored waffles like blueberry, chocolate chip, and cinnamon toast. This expansion allowed consumers to enjoy a wider range of taste experiences while still benefiting from the convenience and quality of Eggo waffles.

1970

Expansion across the United States.

By the 1970s, Eggo waffles gained popularity across the United States. The convenient nature of frozen waffles made them a staple breakfast food for families. Eggo expanded its distribution, making their products available nationwide. This led to increased market share and solidified Eggo's position as a leading frozen waffle brand.

1996

Eggo-loving Stranger Things

Fast forward to 1996, a cult-favorite TV show called Stranger Things takes place in the 1980s. In season one, one of the main characters, Eleven, forms an obsession with Eggo waffles. Her love for these frozen treats became a central part of her character and added to the nostalgic charm of the show. The popularity of Stranger Things brought Eggo waffles back into the spotlight, introducing a new generation to the term 'eggo' and rekindling the affection for this beloved breakfast food.

1985

Famous Catchphrase

In 1985, Eggo launched a memorable advertising campaign that featured a catchy catchphrase: 'Leggo my Eggo.' This slogan became ingrained in popular culture and depicted the humorous struggle that often occurred when someone tried to take another person's delicious Eggo waffle. It further solidified Eggo's position as a beloved brand among consumers.

2010

Eggo's appearance in popular culture.

Eggo waffles have made numerous appearances in popular culture throughout the years. Perhaps their most notable appearance was in the hit Netflix series 'Stranger Things,' set in the 1980s. The character Eleven, played by Millie Bobby Brown, develops a fondness for Eggo waffles, leading to a memorable catchphrase, 'Friends don't lie. I'm going to eat you. Upside-down.' This reference further solidified Eggo waffles as a nostalgic and beloved food item.

1996

Acquisition by Kellogg's.

In 1996, the Kellogg Company acquired Eggo, recognizing its significant market presence and consumer appeal. The acquisition brought financial stability and allowed for further growth and innovation in the Eggo product line. Kellogg's continued to invest in promoting and expanding the Eggo brand, ensuring its enduring popularity.

1997

Eggo as Pop Culture Icon

In 1997, Eggo gained even more prominence when it appeared in the hit science-fiction film 'Men in Black.' In a memorable scene, Will Smith's character grabs an Eggo waffle from a New York City street vendor, enjoying it while saving the world. This on-screen appearance further solidified Eggo's status as a pop culture icon that transcended the breakfast table.

2006

Eggo Frozen Pancakes

In 2006, Eggo expanded its frozen breakfast offerings with the introduction of Eggo Frozen Pancakes. This new product provided another convenient option to satisfy breakfast cravings, allowing consumers to enjoy fluffy pancakes without the need for extensive preparation. The introduction of Eggo Frozen Pancakes broadened Eggo's reach into the hearts and kitchens of pancake lovers everywhere.

2006

The Great Maple Syrup Shortage

In 2006, the world faced a maple syrup shortage, leading to an increased demand for alternative breakfast options. Eggo waffles became particularly popular during this time, as they provided a satisfying breakfast without relying heavily on maple syrup. This event showcased the versatility of Eggo waffles and their ability to adapt to changing breakfast trends.

present

Eggo's continued success.

Today, Eggo remains one of the most popular frozen waffle brands in the United States. With numerous flavor varieties and product extensions, they have successfully adapted to evolving consumer preferences. Eggo waffles have become a beloved breakfast staple, often enjoyed with various toppings, such as butter, syrup, or fresh fruit.

Present

Continued Appreciation

Today, Eggo remains a beloved and well-known brand in the frozen waffle market. Its convenient and delicious waffles have become a breakfast staple for many individuals around the world. Whether enjoyed with syrup, fruit, or other toppings, Eggo continues to provide a tasty and satisfying breakfast option that stands the test of time.