National Brand Day

National brand day illustration

Hey there, brand enthusiasts! Get ready to celebrate National Brand Day, a day dedicated to shining the spotlight on your favorite brands. Whether you're a die-hard fan of a particular sports team, a collector of vintage clothing brands, or just have an appreciation for brand excellence, this is the day to let it all out. So, grab your branded merchandise, queue up your favorite jingle, and let's dive into the fascinating world of brands!

When is Brand Day?

It's national brand day on the 27th August.

The Birth of National Brand Day

Ever wondered how National Brand Day came to be? Well, back in the ancient year of 2015, on August 27th to be exact, the internet exploded with brand-related discussions. People were waxing poetic about their favorite brands on social media, sharing memes, and reminiscing about iconic advertisements.

The hashtag #NationalBrandDay caught fire, spreading like wildfire across Twitter, Instagram, and even Facebook (yes, people used to talk about things other than politics and baby pictures). It quickly turned into a trending topic, with big brands, influencers, and even average Joes joining in on the fun.

From that moment on, August 27th became the unofficial National Brand Day, a day to celebrate and showcase the brands that make our lives a little brighter, quirkier, and sometimes even more fashionable.

How to Celebrate National Brand Day

Now that you know the origin story, let's talk about ways to celebrate National Brand Day like a pro. Here are a few ideas to get your brand-loving gears turning:

Host a brand-themed party. Deck out your place with decorations featuring logos of your favorite brands and serve up snacks and drinks from well-known brands.
Share brand love on social media. Use the hashtag #NationalBrandDay to shoutout your favorite brands, tell funny experiences with them, and show off your brand-related collections.
Take a trip down memory lane. Fire up YouTube and binge-watch iconic brand commercials and campaigns from years past. Trust us, the nostalgia will hit hard.
Support small and local brands. National Brand Day is also an excellent opportunity to discover and support lesser-known brands that deserve some recognition.

Remember, National Brand Day isn't about mindlessly promoting consumerism, but about acknowledging the impact that brands have on our lives and having some fun along the way.

History behind the term 'Brand'

900 AD

A Mark of Ownership

The term 'brand' originates from the Old Norse word 'brandr,' which means to burn. In the 9th century, Scandinavian livestock owners marked their animals by burning distinctive symbols onto their skin. This act of branding served as a mark of ownership and helped identify the animals in case of theft.

1300s

Guild Marks and Craftsmanship

During the Middle Ages, European artisan guilds used 'brands' to signify the quality and authenticity of their products. Guild members would mark their creations with unique symbols, known as guild marks or hallmarks, to indicate that they adhered to specific standards of craftsmanship. These marks also functioned as a form of consumer protection against fraudulent imitations.

1500s

Commercial Logos and Trade Symbols

In the late 15th and early 16th centuries, the concept of branding expanded as commercial trade grew. Merchants began to use distinctive logos and trade symbols to distinguish their products and create recognition among consumers. These visual representations helped build trust and loyalty, allowing consumers to associate specific symbols with a particular brand's reputation and quality.

1870s

The Rise of Modern Branding

In the late 19th century, the Industrial Revolution transformed branding into a more sophisticated practice. Companies like Coca-Cola, Quaker Oats, and Ivory Soap paved the way for modern branding by developing consistent brand identities, memorable slogans, and recognizable packaging. This era marked the shift from individual product marks to comprehensive brand strategies aimed at shaping consumer perception and building emotional connections.

1950s

A Psychological Perspective

During the mid-20th century, brand psychology became a significant area of research and application. Advertisers and marketers began exploring the psychological aspects of branding, such as consumer perception, brand loyalty, and brand personality. This period saw the emergence of influential branding theories and the development of techniques to evoke specific emotions and associations through branding.

21st Century

Digital Branding and Social Media

With the advent of digital technology and the rise of social media platforms, branding has evolved yet again. Companies now have access to vast online platforms to engage with consumers and shape their brand image. Digital branding involves utilizing websites, social media profiles, and online content to craft compelling brand narratives, interact with customers, and foster brand communities.

Did you know?

Did you know that the most mentioned National Brand Day online was on August 27, 2015? It seems like everyone had something brand-related to say that day!