National American Beer Day

Young adult with a frothy American beer, wearing a flannel shirt, outdoor beer garden setting, fall foliage in background..
National american beer day illustration

Ever wondered why Americans look so forward to October 27th? Hang on to your pint glasses and cowboy hats folks, because this day is observed as National American Beer Day. It peaks in popularity around the date; more specifically, our data noted the most online mentions on October 27, 2017. So, whether you're a craft beer connoisseur or a fan of frothy lagers, there's something for every beer enthusiast on this day.

When is American Beer Day?

It's national american beer day on the 27th October.

A Frothy History:

The United States of Ale, as it should be called on this day, comes alive with cheers (and beers!) on National American Beer Day. While exact origins of this day are fuzzier than a cold beer glass, the annals of the internet saw it trending in 2017 with over 6655 mentions online. This day is nothing less than a celebration of all the grain, hops, and water that go into making America's most beloved beverage.

Let the Beer Games Begin:

Activities on this day range from beer tasting events at local breweries to innovative concoctions made at home, with increasing number of beer lovers trying out their hand at home-brewing. It's not just about knocking back a cold one, but about setting the stage for new traditions and memories. Brewery tours and ale trails, anyone?

The Lager That Binds Us:

American Beer Day is now an undeniable part of the nation's list of celebrations. It brings together people of all backgrounds and tastes, showcasing the ubiquitous love they hold for this bubbly beverage. Not to mention, it also shines light on the vibrant craft beer industry of the country, which continues to introduce an array of exotic flavours and innovative brewing methods to the American public.

So Raise Your Glasses High:

Finally, on this day, the Beer Day spirit catches on- in families, between friends, and across communities. Here's to the shared stories, laughter, and the clinking of bottles and mugs, as they echo the echoes the spirit of camaraderie, celebration, and of course, America's love for beer.

History behind the term 'American Beer'


The Beginning: English Settlers Bring Beer to America

In the year 1607, English settlers arrived in Jamestown, Virginia, and with them, they brought beer. The settlers, who were accustomed to drinking beer in England, wasted no time in establishing the tradition of brewing beer in the New World. They used ingredients such as malt, water, and hops to produce their brew, bringing the first taste of beer to the American colonies.


Revolutionary Brews: Beer and the American Revolution

During the American Revolution in 1776, beer played a significant role in the daily lives of soldiers and civilians alike. Beer was considered a staple drink, providing nutrition and hydration for the troops. The Continental Army even had its own official beer ration, which was used to motivate soldiers and boost morale. This period marked the continued growth and popularity of beer in America, firmly establishing it as a part of American culture.


German Influences: The Rise of Lager Beer

In the 1830s, German immigrants started migrating to America in large numbers, bringing with them their brewing traditions. These immigrants introduced new brewing techniques, most notably the brewing of lager beer. Lager beer, which requires cold fermentation, quickly gained popularity due to its crisp and refreshing taste. German breweries and brewmasters played a significant role in the development of American beer, influencing the brewing practices and styles that would become synonymous with American beer in the years to come.


Prohibition: The Dark Age for American Beer

The year 1873 marked a turning point in the history of American beer with the emergence of the temperance movement and the eventual rise of Prohibition. From 1920 to 1933, the production, sale, and transportation of alcoholic beverages, including beer, were prohibited across the United States. This period had a devastating impact on the American brewing industry, with many breweries forced to close their doors. However, this era also gave rise to the illicit production and consumption of beer, with speakeasies and underground breweries becoming a prevalent part of American culture.


The Repeal of Prohibition: A Rebirth for American Beer

In 1933, Prohibition was repealed with the ratification of the 21st Amendment, leading to a resurgence of the American brewing industry. This marked the beginning of a new era for American beer, with breweries reopening and once again producing beer legally. The repeal of Prohibition also paved the way for innovation and diversification in beer styles, as well as the emergence of craft breweries across the country. American beer began to regain its popularity and expand its presence in the global market.


Craft Beer Revolution: A New Chapter for American Beer

The 1970s witnessed a significant shift in the American beer landscape with the emergence of the craft beer movement. Small, independent breweries started to gain traction, challenging the dominance of the large-scale commercial breweries. Craft breweries focused on producing high-quality, flavorful beers, often experimenting with unique ingredients and brewing techniques. This movement sparked a renewed interest in traditional brewing methods and regional beer styles, showcasing the diversity and creativity of American beer.


The Modern Era: American Beer's Global Impact

Today, American beer has established itself as a major player in the global beer market. American breweries continue to push boundaries, experimenting with new flavors and styles, and pushing the limits of what beer can be. American craft beer has gained international recognition, attracting beer connoisseurs from all over the world. The influence of American brewing techniques and styles can be seen in breweries across the globe, as the impact of American beer reaches far beyond its borders.

Did you know?

Did you know that America has more breweries than any other country in the world, making it the perfect place to celebrate National American Beer Day?


Celebration Fun Beer American culture Breweries Food and drink

First identified

26th October 2015

Most mentioned on

27th October 2017

Total mentions


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