National Taco Bell Day

A happy group of friends wearing sombreros, enjoying a variety of delicious Taco Bell tacos in a festive Mexican-inspired setting.. — National taco bell day illustration

Are you craving a Mexican-inspired feast that comes in a convenient taco-shaped package? Well, get ready to don your sombrero and celebrate because it's National Taco Bell Day! This is the day to show some serious love for the fast food chain that has become an icon in the world of affordable and delicious Tex-Mex cuisine. So, grab a napkin (you'll need it), and let's dive into the saucy details of this mouthwatering day!

When is Taco Bell Day?

It's national taco bell day on the 20th April.

The Origins of National Taco Bell Day

While Taco Bell has become synonymous with late-night cravings and cheesy goodness, you might be surprised to learn that National Taco Bell Day actually originated on the internet. Yes, the online world collectively decided that April 20th would be a day dedicated to celebrating the joy that Taco Bell brings to our taste buds.

This internet-born celebration has gained popularity over the years, with countless fans taking to social media to share their love for all things Taco Bell. From crispy tacos to indulgent burritos, there's no shortage of menu items to savor on this special day.

Whether you're a fan of the classic Crunchwrap Supreme or enjoy exploring the ever-changing lineup of limited-time offerings, National Taco Bell Day is the perfect opportunity to indulge in your favorite guilty pleasure. Plus, it's a fantastic excuse to gather your loved ones and share a meal that's sure to satisfy even the hungriest of appetites.

History behind the term 'Taco Bell'

1962

The Birth of Taco Bell

In 1962, a young entrepreneur named Glen Bell opened a small taco stand in Downey, California. This humble beginning marked the birth of what would later become the famous fast-food chain Taco Bell. Glen Bell had a passion for Mexican food and saw an opportunity to introduce affordable and convenient tacos to American consumers.

1964

The First Taco Bell Restaurant

In 1964, just two years after the opening of the taco stand, Glen Bell opened the first Taco Bell restaurant in Downey, California. The restaurant was an instant hit, attracting customers with its unique menu of crunchy tacos, burritos, and other Mexican-inspired dishes. This marked the beginning of Taco Bell's expansion into a national chain.

1970

Taco Bell Goes Public

In 1970, Taco Bell went public and began trading its shares on the stock market. This move allowed the company to raise capital for further expansion and solidify its position as a major player in the fast-food industry. With the financial resources to support growth, Taco Bell started opening more and more restaurants across the United States.

1984

Introduction of the 'Run for the Border' Campaign

In 1984, Taco Bell introduced its iconic 'Run for the Border' advertising campaign. This campaign emphasized Taco Bell's Mexican-inspired cuisine and encouraged customers to 'run' to their nearest Taco Bell restaurant to enjoy their favorite menu items. The catchy slogan and memorable commercials helped Taco Bell further establish its brand presence and popularity.

1991

Taco Bell Changes Ownership

In 1991, Taco Bell changed ownership when it was acquired by PepsiCo, the multinational food and beverage corporation. Under PepsiCo's ownership, Taco Bell continued to expand both domestically and internationally, introducing new menu items and innovative marketing strategies. This partnership allowed Taco Bell to leverage the resources and reach of a global conglomerate.

1995

Doritos Locos Tacos Innovation

In 1995, Taco Bell introduced an innovative menu item that would become a game-changer in the fast-food industry: the Doritos Locos Tacos. This collaboration with snack brand Doritos resulted in a taco shell made from Doritos tortilla chips. The unique flavor combination and the bold marketing campaign propelled the Doritos Locos Tacos to massive success, with millions sold within the first few months.

2022

Taco Bell's Continued Popularity and Evolution

Today, Taco Bell has become synonymous with affordable, fast, and flavorful Mexican-inspired cuisine. With thousands of restaurants worldwide, Taco Bell continues to innovate with new menu items, collaborations, and creative promotions. From introducing vegetarian and vegan options to partnering with popular brands, Taco Bell remains a cultural icon and a beloved fast-food destination.

Did you know?

Did you know that Taco Bell was the first fast-food chain to offer a taco made entirely out of Doritos? That's right, by combining two beloved snacks, Taco Bell created a flavor explosion known as the Doritos Locos Tacos. It's like a fiesta in your mouth!