National Clevage Day

Young woman wearing a stylish outfit, confidently strutting with a beaming smile, embracing self-confidence and positive body image. Fashionable urban setting.. — National clevage day illustration

Hey there, national day enthusiasts! Let's dive into the intriguing world of National Cleavage Day. Get ready for some cheeky fun and interesting tidbits!

When is Clevage Day?

It's national clevage day on the 31st March.

The Origins of National Cleavage Day

Now, before you jump to any conclusions, let's unveil the true meaning behind National Cleavage Day. Contrary to popular belief, it's not just about showcasing some impressive decolletage. This day actually promotes breast cancer awareness and empowers women to feel comfortable and confident with their bodies.

National Cleavage Day was first celebrated in South Africa in 2002 by Wonderbra to bring attention to their brand and support a worthy cause. Since then, it has gained popularity around the world, providing a platform to educate, raise funds, and spread awareness about breast health.

How to Observe National Cleavage Day

On National Cleavage Day, it's important to remember its true purpose. Here are a few ways you can participate:

Support breast cancer organizations by donating or volunteering your time.
Spread awareness by sharing educational articles and resources on social media.
Encourage open and respectful conversations about breast health.
Wear clothing that makes you feel confident and comfortable in your own skin.

Did You Know?

On National Cleavage Day, Wonderbra encourages women to take part in a unique and uplifting event. They host the Annual Wonderbra Pledge Line, where women across the world join hands, forming a virtual line to demonstrate their support for breast cancer awareness. Now that's an extraordinary way to unite women from all walks of life!

History behind the term 'Clevage'

1598

The Origins of Cleavage

The term 'cleavage' originally comes from the Old French word 'clef' meaning key. In the 16th century, the term was used metaphorically to describe a woman's key to a man's heart or emotions.

1939

The Shift in Meaning

In the 20th century, the term 'cleavage' took on a new meaning. It started to refer to the visible separation or indentation between a woman's breasts. This shift in meaning coincided with changes in fashion and the rise of more revealing clothing styles.

1964

Pop Culture Influences

The image of cleavage gained prominence in pop culture during the 1960s. This period saw the rise of iconic figures like Marilyn Monroe and Brigitte Bardot, who embraced their sensuality and often showcased their cleavage. These celebrities and their captivating styles influenced fashion trends and reinforced the cultural fascination with cleavage.

1990s

The Cleavage Craze

The 1990s marked a time of heightened focus on cleavage in popular culture. The term became widely used in discussions surrounding fashion, beauty, and body image. Additionally, advancements in cosmetic surgery techniques contributed to the growing popularity of enhancing and emphasizing cleavage.

Present Day

Cultural Debates and Empowerment

The term 'cleavage' continues to be a topic of cultural debate. It has been both celebrated as a symbol of beauty, femininity, and self-expression, while also facing criticism for objectification and perpetuating unrealistic beauty standards. Many women have reclaimed the term, embracing their bodies and challenging societal norms. The meaning of cleavage has evolved over the years and continues to reflect the ever-changing landscape of fashion and body positivity.