Marketing Tips To Increase The Reach Of Zoo Day



Recap Of Last Years Success

  • Last year Zoo Day was mentioned on Twitter 11 times
  • Most references were on April 8, 2021

Goals For This Year

  • Increase The Reach Of Zoo Day
  • Get More People Talking About And Engaging With Zoo Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 11 mentions of Zoo Day, we can estimate the number of people who would have seen posts on social media mentioning Zoo Day.
Last year this would have been about 46 (See calculation to the right).

The table below shows the potential reach of Zoo Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 92
X 3 137
X 4 183

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

45.76 = (11 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Zoo Day






You've Unlocked The WhatNationalDayIsIt Badge For Zoo Day!

As National Zoo was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Zoo Day

It's Zoo Day
On April 8th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/zoo" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Zoo Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/zoo" target="_blank">Zoo Daylt;/a> <br> On  April 8th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media