Marketing Tips To Increase The Reach Of Surprise Day

Recap Of Last Years Success

  • Last year Surprise Day was mentioned on Twitter 276 times
  • Most references were on Feb. 26, 2021

Goals For This Year

  • Increase The Reach Of Surprise Day
  • Get More People Talking About And Engaging With Surprise Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 276 mentions of Surprise Day, we can estimate the number of people who would have seen posts on social media mentioning Surprise Day.
Last year this would have been about 1148 (See calculation to the right).

The table below shows the potential reach of Surprise Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 2296
X 3 3444
X 4 4593

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1148.16 = (276 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Surprise Day

You've Unlocked The WhatNationalDayIsIt Badge For Surprise Day!

As National Surprise was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Surprise Day

It's Surprise Day
On February 26th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Surprise Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Surprise Daylt;/a> <br> On  February 26th  </p>

Writing Engaging And Shareable Content For Social Media