Marketing Tips To Increase The Reach Of Sunglass Day



Recap Of Last Years Success

  • Last year Sunglass Day was mentioned on Twitter 17 times
  • Most references were on June 27, 2020

Goals For This Year

  • Increase The Reach Of Sunglass Day
  • Get More People Talking About And Engaging With Sunglass Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 17 mentions of Sunglass Day, we can estimate the number of people who would have seen posts on social media mentioning Sunglass Day.
Last year this would have been about 71 (See calculation to the right).

The table below shows the potential reach of Sunglass Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 141
X 3 212
X 4 283

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

70.72 = (17 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Sunglass Day






You've Unlocked The WhatNationalDayIsIt Badge For Sunglass Day!

As National Sunglass was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Sunglass Day

It's Sunglass Day
On June 27th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/sunglass" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Sunglass Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/sunglass" target="_blank">Sunglass Daylt;/a> <br> On  June 27th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media