Marketing Tips To Increase The Reach Of Soft Serve Day

Recap Of Last Years Success

  • Last year Soft Serve Day was mentioned on Twitter 38 times
  • Most references were on Aug. 19, 2020

Goals For This Year

  • Increase The Reach Of Soft Serve Day
  • Get More People Talking About And Engaging With Soft Serve Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 38 mentions of Soft Serve Day, we can estimate the number of people who would have seen posts on social media mentioning Soft Serve Day.
Last year this would have been about 158 (See calculation to the right).

The table below shows the potential reach of Soft Serve Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 316
X 3 474
X 4 632

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

158.08 = (38 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Soft Serve Day

You've Unlocked The WhatNationalDayIsIt Badge For Soft Serve Day!

As National Soft Serve was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Soft Serve Day

It's Soft Serve Day
On August 19th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Soft Serve Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Soft Serve Daylt;/a> <br> On  August 19th  </p>

Writing Engaging And Shareable Content For Social Media