Marketing Tips To Increase The Reach Of Singles Day



Recap Of Last Years Success

  • Last year Singles Day was mentioned on Twitter 18 times
  • Most references were on Feb. 14, 2021

Goals For This Year

  • Increase The Reach Of Singles Day
  • Get More People Talking About And Engaging With Singles Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 18 mentions of Singles Day, we can estimate the number of people who would have seen posts on social media mentioning Singles Day.
Last year this would have been about 75 (See calculation to the right).

The table below shows the potential reach of Singles Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 150
X 3 225
X 4 300

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

74.88 = (18 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Singles Day






You've Unlocked The WhatNationalDayIsIt Badge For Singles Day!

As National Singles was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Singles Day

It's Singles Day
On February 14th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/singles" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Singles Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/singles" target="_blank">Singles Daylt;/a> <br> On  February 14th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media