Marketing Tips To Increase The Reach Of Rum Day

Recap Of Last Years Success

  • Last year Rum Day was mentioned on Twitter 1780 times
  • Most references were on Aug. 16, 2020

Goals For This Year

  • Increase The Reach Of Rum Day
  • Get More People Talking About And Engaging With Rum Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 1780 mentions of Rum Day, we can estimate the number of people who would have seen posts on social media mentioning Rum Day.
Last year this would have been about 7405 (See calculation to the right).

The table below shows the potential reach of Rum Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 14810
X 3 22214
X 4 29619

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

7404.8 = (1780 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Rum Day

You've Unlocked The WhatNationalDayIsIt Badge For Rum Day!

As National Rum was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Rum Day

It's Rum Day
On August 16th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Rum Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Rum Daylt;/a> <br> On  August 16th  </p>

Writing Engaging And Shareable Content For Social Media