Marketing Tips To Increase The Reach Of Radio Day

Recap Of Last Years Success

  • Last year Radio Day was mentioned on Twitter 3237 times
  • Most references were on Aug. 20, 2020

Goals For This Year

  • Increase The Reach Of Radio Day
  • Get More People Talking About And Engaging With Radio Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 3237 mentions of Radio Day, we can estimate the number of people who would have seen posts on social media mentioning Radio Day.
Last year this would have been about 13466 (See calculation to the right).

The table below shows the potential reach of Radio Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 26932
X 3 40398
X 4 53864

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

13465.92 = (3237 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Radio Day

You've Unlocked The WhatNationalDayIsIt Badge For Radio Day!

As National Radio was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Radio Day

It's Radio Day
On August 20th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Radio Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Radio Daylt;/a> <br> On  August 20th  </p>

Writing Engaging And Shareable Content For Social Media