Marketing Tips To Increase The Reach Of Press Day



Recap Of Last Years Success

  • Last year Press Day was mentioned on Twitter 2515 times
  • Most references were on Nov. 16, 2020

Goals For This Year

  • Increase The Reach Of Press Day
  • Get More People Talking About And Engaging With Press Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 2515 mentions of Press Day, we can estimate the number of people who would have seen posts on social media mentioning Press Day.
Last year this would have been about 10462 (See calculation to the right).

The table below shows the potential reach of Press Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 20925
X 3 31387
X 4 41850

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

10462.4 = (2515 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Press Day






You've Unlocked The WhatNationalDayIsIt Badge For Press Day!

As National Press was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Press Day

It's Press Day
On November 16th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/press" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Press Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/press" target="_blank">Press Daylt;/a> <br> On  November 16th  </p>
  </div>



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