Marketing Tips To Increase The Reach Of Play Day



Recap Of Last Years Success

  • Last year Play Day was mentioned on Twitter 657 times
  • Most references were on Aug. 7, 2019

Goals For This Year

  • Increase The Reach Of Play Day
  • Get More People Talking About And Engaging With Play Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 657 mentions of Play Day, we can estimate the number of people who would have seen posts on social media mentioning Play Day.
Last year this would have been about 2733 (See calculation to the right).

The table below shows the potential reach of Play Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 5466
X 3 8199
X 4 10932

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

2733.12 = (657 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Play Day






You've Unlocked The WhatNationalDayIsIt Badge For Play Day!

As National Play was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Play Day

It's Play Day
On August 7th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/play" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Play Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/play" target="_blank">Play Daylt;/a> <br> On  August 7th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media