Marketing Tips To Increase The Reach Of Pet Adoption Day



Recap Of Last Years Success

  • Last year Pet Adoption Day was mentioned on Twitter 4 times
  • Most references were on April 4, 2021

Goals For This Year

  • Increase The Reach Of Pet Adoption Day
  • Get More People Talking About And Engaging With Pet Adoption Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4 mentions of Pet Adoption Day, we can estimate the number of people who would have seen posts on social media mentioning Pet Adoption Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Pet Adoption Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Pet Adoption Day






You've Unlocked The WhatNationalDayIsIt Badge For Pet Adoption Day!

As National Pet Adoption was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Pet Adoption Day

It's Pet Adoption Day
On April 4th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/pet-adoption" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Pet Adoption Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/pet-adoption" target="_blank">Pet Adoption Daylt;/a> <br> On  April 4th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media