Marketing Tips To Increase The Reach Of Penguin Awareness Day



Recap Of Last Years Success

  • Last year Penguin Awareness Day was mentioned on Twitter 87 times
  • Most references were on Jan. 20, 2021

Goals For This Year

  • Increase The Reach Of Penguin Awareness Day
  • Get More People Talking About And Engaging With Penguin Awareness Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 87 mentions of Penguin Awareness Day, we can estimate the number of people who would have seen posts on social media mentioning Penguin Awareness Day.
Last year this would have been about 362 (See calculation to the right).

The table below shows the potential reach of Penguin Awareness Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 724
X 3 1086
X 4 1448

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

361.92 = (87 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Penguin Awareness Day






You've Unlocked The WhatNationalDayIsIt Badge For Penguin Awareness Day!

As National Penguin Awareness was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Penguin Awareness Day

It's Penguin Awareness Day
On January 20th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/penguin-awareness" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Penguin Awareness Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/penguin-awareness" target="_blank">Penguin Awareness Daylt;/a> <br> On  January 20th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media