Marketing Tips To Increase The Reach Of Mall Day



Recap Of Last Years Success

  • Last year Mall Day was mentioned on Twitter 115 times
  • Most references were on Jan. 14, 2021

Goals For This Year

  • Increase The Reach Of Mall Day
  • Get More People Talking About And Engaging With Mall Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 115 mentions of Mall Day, we can estimate the number of people who would have seen posts on social media mentioning Mall Day.
Last year this would have been about 478 (See calculation to the right).

The table below shows the potential reach of Mall Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 957
X 3 1435
X 4 1914

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

478.4 = (115 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Mall Day






You've Unlocked The WhatNationalDayIsIt Badge For Mall Day!

As National Mall was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Mall Day

It's Mall Day
On January 14th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/mall" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Mall Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/mall" target="_blank">Mall Daylt;/a> <br> On  January 14th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media