Marketing Tips To Increase The Reach Of Lobby Day



Recap Of Last Years Success

  • Last year Lobby Day was mentioned on Twitter 4 times
  • Most references were on Jan. 17, 2020

Goals For This Year

  • Increase The Reach Of Lobby Day
  • Get More People Talking About And Engaging With Lobby Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4 mentions of Lobby Day, we can estimate the number of people who would have seen posts on social media mentioning Lobby Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Lobby Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Lobby Day






You've Unlocked The WhatNationalDayIsIt Badge For Lobby Day!

As National Lobby was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Lobby Day

It's Lobby Day
On January 17th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/lobby" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Lobby Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/lobby" target="_blank">Lobby Daylt;/a> <br> On  January 17th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media