Marketing Tips To Increase The Reach Of Lazy Day



Recap Of Last Years Success

  • Last year Lazy Day was mentioned on Twitter 3658 times
  • Most references were on Aug. 10, 2019

Goals For This Year

  • Increase The Reach Of Lazy Day
  • Get More People Talking About And Engaging With Lazy Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 3658 mentions of Lazy Day, we can estimate the number of people who would have seen posts on social media mentioning Lazy Day.
Last year this would have been about 15217 (See calculation to the right).

The table below shows the potential reach of Lazy Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 30435
X 3 45652
X 4 60869

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

15217.28 = (3658 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Lazy Day






You've Unlocked The WhatNationalDayIsIt Badge For Lazy Day!

As National Lazy was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Lazy Day

It's Lazy Day
On August 10th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/lazy" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Lazy Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/lazy" target="_blank">Lazy Daylt;/a> <br> On  August 10th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media