Marketing Tips To Increase The Reach Of Independent Beer Run Day



Recap Of Last Years Success

  • Last year Independent Beer Run Day was mentioned on Twitter 165 times
  • Most references were on July 3, 2020

Goals For This Year

  • Increase The Reach Of Independent Beer Run Day
  • Get More People Talking About And Engaging With Independent Beer Run Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 165 mentions of Independent Beer Run Day, we can estimate the number of people who would have seen posts on social media mentioning Independent Beer Run Day.
Last year this would have been about 686 (See calculation to the right).

The table below shows the potential reach of Independent Beer Run Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1373
X 3 2059
X 4 2746

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

686.4 = (165 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Independent Beer Run Day






You've Unlocked The WhatNationalDayIsIt Badge For Independent Beer Run Day!

As National Independent Beer Run was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Independent Beer Run Day

It's Independent Beer Run Day
On July 3rd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/independent-beer-run" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Independent Beer Run Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/independent-beer-run" target="_blank">Independent Beer Run Daylt;/a> <br> On  July 3rd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media