Marketing Tips To Increase The Reach Of Handshake Day

Recap Of Last Years Success

  • Last year Handshake Day was mentioned on Twitter 781 times
  • Most references were on June 28, 2018

Goals For This Year

  • Increase The Reach Of Handshake Day
  • Get More People Talking About And Engaging With Handshake Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 781 mentions of Handshake Day, we can estimate the number of people who would have seen posts on social media mentioning Handshake Day.
Last year this would have been about 3249 (See calculation to the right).

The table below shows the potential reach of Handshake Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 6498
X 3 9747
X 4 12996

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

3248.96 = (781 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Handshake Day

You've Unlocked The WhatNationalDayIsIt Badge For Handshake Day!

As National Handshake was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Handshake Day

It's Handshake Day
On June 28th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Handshake Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Handshake Daylt;/a> <br> On  June 28th  </p>

Writing Engaging And Shareable Content For Social Media