Marketing Tips To Increase The Reach Of Fossil Day

Recap Of Last Years Success

  • Last year Fossil Day was mentioned on Twitter 1472 times
  • Most references were on Oct. 14, 2020

Goals For This Year

  • Increase The Reach Of Fossil Day
  • Get More People Talking About And Engaging With Fossil Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 1472 mentions of Fossil Day, we can estimate the number of people who would have seen posts on social media mentioning Fossil Day.
Last year this would have been about 6124 (See calculation to the right).

The table below shows the potential reach of Fossil Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 12247
X 3 18371
X 4 24494

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

6123.52 = (1472 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Fossil Day

You've Unlocked The WhatNationalDayIsIt Badge For Fossil Day!

As National Fossil was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Fossil Day

It's Fossil Day
On October 14th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Fossil Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Fossil Daylt;/a> <br> On  October 14th  </p>

Writing Engaging And Shareable Content For Social Media