Marketing Tips To Increase The Reach Of Fossil Day



Recap Of Last Years Success

  • Last year Fossil Day was mentioned on Twitter 476 times
  • Most references were on Oct. 16, 2019

Goals For This Year

  • Increase The Reach Of Fossil Day
  • Get More People Talking About And Engaging With Fossil Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 476 mentions of Fossil Day, we can estimate the number of people who would have seen posts on social media mentioning Fossil Day.
Last year this would have been about 1980 (See calculation to the right).

The table below shows the potential reach of Fossil Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 3960
X 3 5940
X 4 7921

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1980.16 = (476 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Fossil Day






You've Unlocked The WhatNationalDayIsIt Badge For Fossil Day!

As National Fossil was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Fossil Day

It's Fossil Day
On October 16th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/fossil" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Fossil Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/fossil" target="_blank">Fossil Daylt;/a> <br> On  October 16th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media