Marketing Tips To Increase The Reach Of Espresso Day

Recap Of Last Years Success

  • Last year Espresso Day was mentioned on Twitter 850 times
  • Most references were on Nov. 23, 2020

Goals For This Year

  • Increase The Reach Of Espresso Day
  • Get More People Talking About And Engaging With Espresso Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 850 mentions of Espresso Day, we can estimate the number of people who would have seen posts on social media mentioning Espresso Day.
Last year this would have been about 3536 (See calculation to the right).

The table below shows the potential reach of Espresso Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 7072
X 3 10608
X 4 14144

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

3536.0 = (850 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Espresso Day

You've Unlocked The WhatNationalDayIsIt Badge For Espresso Day!

As National Espresso was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Espresso Day

It's Espresso Day
On November 23rd

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Espresso Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Espresso Daylt;/a> <br> On  November 23rd  </p>

Writing Engaging And Shareable Content For Social Media