Marketing Tips To Increase The Reach Of Equal Pay Day



Recap Of Last Years Success

  • Last year Equal Pay Day was mentioned on Twitter 166 times
  • Most references were on March 24, 2021

Goals For This Year

  • Increase The Reach Of Equal Pay Day
  • Get More People Talking About And Engaging With Equal Pay Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 166 mentions of Equal Pay Day, we can estimate the number of people who would have seen posts on social media mentioning Equal Pay Day.
Last year this would have been about 691 (See calculation to the right).

The table below shows the potential reach of Equal Pay Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1381
X 3 2072
X 4 2762

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

690.56 = (166 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Equal Pay Day






You've Unlocked The WhatNationalDayIsIt Badge For Equal Pay Day!

As National Equal Pay was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Equal Pay Day

It's Equal Pay Day
On March 24th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/equal-pay" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Equal Pay Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/equal-pay" target="_blank">Equal Pay Daylt;/a> <br> On  March 24th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media