Marketing Tips To Increase The Reach Of Earth Day



Recap Of Last Years Success

  • Last year Earth Day was mentioned on Twitter 479 times
  • Most references were on April 22, 2020

Goals For This Year

  • Increase The Reach Of Earth Day
  • Get More People Talking About And Engaging With Earth Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 479 mentions of Earth Day, we can estimate the number of people who would have seen posts on social media mentioning Earth Day.
Last year this would have been about 1993 (See calculation to the right).

The table below shows the potential reach of Earth Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 3985
X 3 5978
X 4 7971

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1992.64 = (479 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Earth Day






You've Unlocked The WhatNationalDayIsIt Badge For Earth Day!

As National Earth was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Earth Day

It's Earth Day
On April 22nd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/earth" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Earth Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/earth" target="_blank">Earth Daylt;/a> <br> On  April 22nd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media