Marketing Tips To Increase The Reach Of Cycle To Work Day



Recap Of Last Years Success

  • Last year Cycle To Work Day was mentioned on Twitter 128 times
  • Most references were on Aug. 6, 2020

Goals For This Year

  • Increase The Reach Of Cycle To Work Day
  • Get More People Talking About And Engaging With Cycle To Work Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 128 mentions of Cycle To Work Day, we can estimate the number of people who would have seen posts on social media mentioning Cycle To Work Day.
Last year this would have been about 532 (See calculation to the right).

The table below shows the potential reach of Cycle To Work Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1065
X 3 1597
X 4 2130

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

532.48 = (128 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Cycle To Work Day






You've Unlocked The WhatNationalDayIsIt Badge For Cycle To Work Day!

As National Cycle To Work was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Cycle To Work Day

It's Cycle To Work Day
On August 6th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/cycle-to-work" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Cycle To Work Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/cycle-to-work" target="_blank">Cycle To Work Daylt;/a> <br> On  August 6th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media