Marketing Tips To Increase The Reach Of California Day



Recap Of Last Years Success

  • Last year California Day was mentioned on Twitter 116 times
  • Most references were on Feb. 22, 2020

Goals For This Year

  • Increase The Reach Of California Day
  • Get More People Talking About And Engaging With California Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 116 mentions of California Day, we can estimate the number of people who would have seen posts on social media mentioning California Day.
Last year this would have been about 483 (See calculation to the right).

The table below shows the potential reach of California Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 965
X 3 1448
X 4 1930

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

482.56 = (116 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To California Day






You've Unlocked The WhatNationalDayIsIt Badge For California Day!

As National California was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National California Day

It's California Day
On February 22nd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/california" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National California Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/california" target="_blank">California Daylt;/a> <br> On  February 22nd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media