Marketing Tips To Increase The Reach Of Bird Day



Recap Of Last Years Success

  • Last year Bird Day was mentioned on Twitter 53 times
  • Most references were on Dec. 30, 2019

Goals For This Year

  • Increase The Reach Of Bird Day
  • Get More People Talking About And Engaging With Bird Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 53 mentions of Bird Day, we can estimate the number of people who would have seen posts on social media mentioning Bird Day.
Last year this would have been about 220 (See calculation to the right).

The table below shows the potential reach of Bird Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 441
X 3 661
X 4 882

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

220.48 = (53 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Bird Day






You've Unlocked The WhatNationalDayIsIt Badge For Bird Day!

As National Bird was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Bird Day

It's Bird Day
On December 30th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/bird" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Bird Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/bird" target="_blank">Bird Daylt;/a> <br> On  December 30th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media