Marketing Tips To Increase The Reach Of Australia Day



Recap Of Last Years Success

  • Last year Australia Day was mentioned on Twitter 689 times
  • Most references were on Jan. 21, 2021

Goals For This Year

  • Increase The Reach Of Australia Day
  • Get More People Talking About And Engaging With Australia Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 689 mentions of Australia Day, we can estimate the number of people who would have seen posts on social media mentioning Australia Day.
Last year this would have been about 2866 (See calculation to the right).

The table below shows the potential reach of Australia Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 5732
X 3 8599
X 4 11465

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

2866.24 = (689 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Australia Day






You've Unlocked The WhatNationalDayIsIt Badge For Australia Day!

As National Australia was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Australia Day

It's Australia Day
On January 21st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/australia" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Australia Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/australia" target="_blank">Australia Daylt;/a> <br> On  January 21st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media